ehartje can assist you as an independent consultant or as a project manager on projects at the juncture between marketing and architecture. The focus of his work lies in the development and realisation of high-quality corporate design solutions – in 2D and in 3D. The results are expedient and actionable concepts with successful implementations, even in complex sales networks.
3 approaches form the core of ehartje’s work
Whether it is online, in print, or in the space, a visual and tangible first-rate design makes a crucial difference to the perception of products and services. Today’s competitive context is constantly becoming more complex and more transparent. That’s why an authentic and high-class representation of the company’s identity and of the brand is, now more than ever, pivotal to price positioning and therefore to entrepreneurial success.
With many years of experience both in results-orientated marketing management and on the design-orientated creative side, Elmar Hartje can support you from strategy development to all details of operative implementation. At the interface between reason and emotion, you will receive a concept tailored ideally to you and your marketing goals. This will be followed by an implementation that opens up the entire creative potential of the creative partner for your goals without blowing your marketing budget.
Structured and tightly executed processes create effective planning and efficient implementation: at the beginning of development, ehartje supports you in making those fundamental, conceptual and target-orientated marketing decisions. Among others: what is and is not necessary? Following this, ehartje guides the implementation to ensure it adheres to the timeframe and budget, and to achieve a corporate design which is permanently executed on every level of your business.
„It is mostly a question
of bringing order to chaos
and chaos to order.“
A precise plan lies at the beginning of every design process. After an intensive phase of developing a common understanding of the areas that need attention, ehartje develops an extensive concept for you, which incorporates all of the necessary measures and tasks, and does so by working very closely with you until the decision-making stage.
Listening & Understanding
Organise & structure
„Sustainably successful design processes
can be resolved neither completely
internally nor completely externally“
Upon implementing the concept, ehartje takes control of both the creative and production partners and supports you in anchoring the results in the business over the long term.
Management of creative work
Anchoring in the company
Services by partners
When it comes to creative services, the correct partner is essential in order to formulate appropriate contents as well as to ensure an adequate and actionable design. You therefore select a suitable partner for each project together with ehartje.
After planning and creating content and design, implementation in all conceivable formats is the crucial step. ehartje will help you select and commission a suitable production partner – or will happily assume the full management role for you.
is the key to long-term
About Elmar Hartje
High-end facade construction company
- Responsible for group-wide international marketing and PR for clients, employees, the job market and the public
- Creative and content-related implementation in all media and formats
Dr. Ing. h.c. F. Porsche AG
Management of international 3D corporate design
- Responsible for the three-dimensional representation of the brand Porsche at the point of sale
- Management of the CI initiative in the global, two-tier trade organisation with over 600 car dealerships
Boston Consulting Group
Strategic management consultancy
- Sales and marketing concepts
- Business management analyses and process optimisation
Karlsruhe Institute of Technology
- Graduate engineer in Architecture
- Cand. Ing. in Mechanical Engineering
Development and implementation of an entire spectrum of marketing formats for clients, applicants, the job market and the public
Designing an extensive corporate design rulebook and continuously providing project support during implementation
Development and implementation of a 3D brand presence in terms of architecture, interior design and furnishings for over 600 car dealerships
Phone: +49 821 5437 2181
Phone: +49 821 5437 2181
Managing director Elmar Hartje
Registered in the commercial register
Register court: Augsburg
Register number: 27964
VAT ID No. in accordance with section 27a of the German VAT law:
DE 290 034 534
Professional liability insurance:
Markel International Insurance Company Limited
(C) Claus Brechenmacher & Reiner Baumann, Augsburg
(C) bennyartist – fotolia.com
(C) Evgeny Sergeev – iStockPhoto.com and BigStockPhoto.com
(C) FreshPaint – shutterstock.com
(C) Thomas Benz, www.fineresult.de
(C) Elmar Hartje
Disclaimer – legal information
§ 1 Limitation of liability
The contents of this website have been created taking the greatest possible care. However, the provider takes no liability for accuracy, completeness and currency of the provided contents. Use of the website’s contents is to be done at the user’s own risk. Contributions bearing the names of specific persons reflect the opinion of the author and not always the opinion of the provider. No kind of contractual relationship occurs between the user and provider through pure use of the provider’s website.
This website contains connections to third-party websites („external links“). These websites are subject to the liability of the respective operators. The provider reviewed the third-party contents at the time the initial link was created to determine any legal violations. No legal infringements were evident at that time. The provider does not have any kind of influence on the current and future design as well as on the contents of the linked pages. Inclusion of external links does not mean that the provider embraces the content behind that reference or link. It may not be reasonably demanded that the provider constantly checks the contents of external links without concrete evidence of legal violations. Upon becoming aware of any legal infringements, the provider will delete such external links immediately.
§ 3 Copyright and Intellectual property rights
The contents published on this website are subject to German copyright and intellectual property rights. Each non-permissible use according to German copyright and intellectual rights must be previously agreed to in writing by the provider or the respective owner of the rights. This specifically applies to duplication, handling, translation, storage, processing and the reproduction of contents in databases or other electronic media and systems. Contents and rights belonging to third parties are marked as such here. Non-permissible duplication or passing on of individual contents or full pages is not permissible and liable to prosecution. Only the preparation of copies and downloads for personal, private and non-commercial use is permissible
The depiction of this website in third-party frames is only permissible with written permission..
§ 4 Special conditions of use
Data ProtectionResponsible body in the sense of the data protection laws, in particular the EU data protection basic regulation (DSGVO), is:
Telefon: +49 821 5437 2181
Your victims rights
You can always exercise the following rights under the contact details of our data protection officer:
- Information about your stored data and their processing,
- Correction of incorrect personal data,
- Deletion of your stored data,
- Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations,
- Objection to the processing of your data by us and
- Data portability, if you have consented to the data processing or have concluded a contract with us.
If you have given us your consent, you can withdraw it at any time with effect for the future.
You can always contact the supervisory authority responsible for you with a complaint. Your competent supervisory authority will depend on the state of your domicile, work or alleged violation. A list of the non-public-sector supervisory authorities can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
- You have given your express consent,
- the processing is required to complete a contract with you,
- the processing is necessary to fulfill a legal obligation,
processing is necessary to protect legitimate interests and there is no reason to believe that you have an overriding legitimate interest in not disclosing your information.
When you access our website, a cookie automatically records information of a general nature. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is only information that does not allow conclusions about your person.
This information is technically necessary to correctly deliver the contents of web pages requested by you and is mandatory when using the internet. They are processed in particular for the following purposes:
- Ensuring a hassle-free connection of the website,
- Ensuring a smooth use of our website,
- Evaluation of system security and stability as well
- for further administrative purposes.
The processing of your personal data is based on our legitimate interest for the aforementioned purposes of data collection. We do not use your information to draw conclusions about you. The recipient of the data is only the responsible body and possibly the processor. Anonymous information of this kind may be statistically evaluated by us to optimize our website and the underlying technology.
Like many other websites, we also use so-called „cookies“. Cookies are small text files that are transferred from a website server to your hard drive. This automatically gives us certain data, such as IP address, browser used, operating system and your connection to the Internet.
Cookies can not be used to launch programs or to transfer viruses to a computer. Based on the information contained in cookies, we can facilitate navigation and enable the correct display of our websites.
In no case will the data collected by us be passed on to third parties or a link with personal data will be established without your consent.
Use of script libraries (Google Webfonts)
In order to render our content correctly and graphically appealing across browsers, we use script libraries and font libraries on this website, such as: For example, Google Webfonts ( https://www.google.com/webfonts/ ). Google web fonts are transferred to the cache of your browser to prevent multiple loading. If the browser does not support Google Web fonts or prohibits access, content will be displayed in a standard font.
The call of script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible – but currently also unclear whether and for what purposes – that operators of such libraries collect data.
Questions to the data protection officer
If you have questions about privacy, please contact us by e-mail.