About Elmar Hartje


Vita

seele group

High-end facade construction company

Marketing management

  • Responsible for group-wide international marketing and PR for clients, employees, the job market and the public
  • Creative and content-related implementation in all media and formats

Dr. Ing. h.c. F. Porsche AG

Car manufacturer

Management of international 3D corporate design

  • Responsible for the three-dimensional representation of the brand Porsche at the point of sale
  • Management of the CI initiative in the global, two-tier trade organisation with over 600 car dealerships

Boston Consulting Group

Strategic management consultancy

Consulting

  • Sales and marketing concepts
  • Business management analyses and process optimisation

Karlsruhe Institute of Technology

University

Degrees

  • Graduate engineer in Architecture
  • Cand. Ing. in Mechanical Engineering
Positioning
Independence
Elmar Hartje would like to be paid on a fee basis. A lack of commercial interest in creative and production services – or even in commission payments, kick-backs and the like – enables him to work exclusively according to your wishes, and assures everybody that nobody has to follow a hidden agenda
Authenticity
Fortunately, the times when advertising had to constantly promise the very best results are over. With markets becoming more transparent, customers learn how to make an informed and balanced decision for themselves – thereby communication can and must offer the highest degree of authenticity
Perfectionism
Perfectionism plays a particularly important role at the beginning of each project: detailed planning and looking far ahead at the beginning of each project allow the correct decisions to be made. This is to ensure that any unplanned or unexpected surprises neither make things tough for the creative partner nor exceed the budget
Pragmatism
At the end of the day, along with the consistency of all plans and besides the necessary discipline for subsequent implementation, a high level of pragmatism is necessary in order to efficiently establish a sustainable design
Internationality
Today, almost every product and every service is in international competition and in turn can come into demand on the global market. Elmar Hartje’s work is continuously molded by a global view, which is based on a diverse international experience
For the long-haul
It is in Elmar Hartje’s nature to create long-term and sustainable concepts. The continual goal is to further develop the business identity and the brand in a way which is continuously evolutionary and seldom revolutionary, thereby achieving the highest level of efficiency at the lowest cost